E170 - The Marketing Masterclass: Ft. Sahiba Bali - From Zomato to Acting | Indian Silicon Valley

Indian Silicon Valley with Jivraj Singh Sachar

In today's episode, we speak to Sahiba Bali, the well renowned Marketer - the person who established Zomato's phenomenal presence on YouTube, alongside which she has continued her acting career and established a strong name in the acting ecosystem of India. She has also led Marketing for Unacademy, post Zomato. It was lovely to understand how a Marketer thinks from Sahiba, tune in for a great conversation. 00:00 - Preface 01:07 - Introduction 01:46 - What drives Sahiba? 04:00 - Depth vs Breadth in life 05:55 - How did Marketing happen to Sahiba? 07:56 - Early Career 09:25 - Landing up at Zomato 10:35 - Major Stints at Zomato 13:28 - How to use Marketing Channels well as a Startup? 15:56 - Role of Data in Marketing 17:58 - Behind the Scenes of the Marketing Screen 20:10 - Collaboration in Marketing 21:40 - What makes a Great Marketer? 23:40 - You may NOT be creative yet you can be a Marketer 25:11 - Pace of Change in Marketing 27:20 - Culture at Indian Startups vs Corporates 30:45 - Generation of AND Careers 32:50 - Sahiba as an Educator 35:55 - Learnings in Teaching 37:20 - Authenticity as a Strength 40:40 - Business of Acting 43:25 - From Creators to Actors 44:24 - How do you navigate Acting? 47:07 - How India consumes Food? 49:35 - Superpowers for Sahiba 51:00 - Role of Travelling 52:44 - Playing the Algorithm as a Creator 55:00 - Learnings in Hindsight 58:15 - Final Learnings for Marketing