🔮 Soundcloud User Retention, Coding Mobile Games On Nokia 3310, and Mobile Growth Stack Frameworks | Andy Carvell (Phiture, Soundcloud, Nokia)

In Growth We Trust: Marketing | Growth | Startups

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager.

We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention.

We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Snake'.

Tune in for an insightful discussion on app growth and gaming nostalgia. 🎧

Chapters 📌

[00:00:00] Introduction

[00:01:10] Retention and improving app growth.

[00:10:01] SoundCloud growth and mobile presence.

[00:15:42] MBA's impact on career growth.

[00:18:14] The mobile growth stack.

[00:23:04] Impactful mobile web traffic.

[00:27:00] ASO testing and growth strategies.

[00:32:35] Success stories from SoundCloud.

[00:37:31] Power-user notifications.

[00:42:24] Reach, Relevance, and Frequency in Mobile Growth.

[00:47:32] Personalized user engagement scoring.

[00:52:31] Developing custom widgets for growth.

[00:57:16] Apple Pay and App Store features.

[01:02:16] Mobile advertising attribution and tracking.

[01:05:14] Product market fit.

🚨 Andy's hot links 🚨

Phiture's website www.phiture.com
Mobile Growth Stack framework: https://phiture.com/mobilegrowthstack/what-is-the-mobile-growth-stack-426c6e474329/
Mobile Growth Blog: https://phiture.com/mobilegrowthstack/
App Store Optimization Blog: https://phiture.com/asostack/
Other resources (including our Slack communities): https://phiture.com/growth-resources/
RRF Framework: https://phiture.com/mobilegrowthstack/rrf-a-framework-for-building-impactful-notifications-73c7b91c45a7/
An update to the RRF framework that was published more recently - we use this version with a lot of our growth prioritization work at Phiture: https://phiture.com/mobilegrowthstack/create-a-scalable-prioritization-process-with-the-krrfc-framework/

🖇 Follow links 🖇

👉 Andy on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/andycarvell/

👉 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠

👉 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠

📺 Follow us on Youtube: ⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠

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See you next week!