🔮 Pricing and User Research Impact On Growth with Rosie Hoggmascall, Growth Consultant (Peanut, Ferly, What3words)

In Growth We Trust: Marketing | Growth | Startups

🎙️ New Episode Alert! 🎙️ Hey everyone! We're thrilled to announce that we just dropped a brand new episode of our podcast, and trust me, you don't want to miss this one! 🚀 In this episode, we dive deep into the world of marketing and growth strategies with Rosie Hoggmascall, a growth consultant, ex-Growth Product Lead at Peanut, and member of Women in Tech and GrowthMentor. We've got some amazing takeaways that will leave you feeling inspired and ready to tackle your own marketing challenges head-on. 💪 🖇 Useful links 🖇 💡 Rosie's Linkedin: https://www.linkedin.com/in/rosie-hoggmascall/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe 📌 Timestamps 📌 0:00 Intro 1:25 A new marketing podcast wave. 7:01 In-depth content on Medium. 9:10 Making money on Medium. 14:33 Freelancing vs. in-house work. 15:20 B2C subscription app growth. 19:20 Retention and activation metrics. 22:27 Growing through referrals and value. 26:26 User research methods. 30:39 Post user persona world. 33:09 Dynamic emails and gamification. 40:01 Retention and improving numbers. 43:34 Checkout upsells and monetization. 46:29 Pricing strategies and research. 50:08 Mentors and mentoring. 53:06 Imposter syndrome and mentoring. 🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,LinkedIn, Medium, Daphne, Steve Young, app masters,articles, UX collective, Medium, boosted, top pick,money, writer, payment scheme, medium subscription, subscribers,preference, UX, environment, freelance, clients,interview, sugar coating, metrics, vision, culture,transcript, podcast episode, company, growing, product market fit,questions, retention, metrics, qualitative, quantitative,segmenting retention, market, interest, onboarding, age,acquisition channel, low acquisition costs, book, scalable, high growth rate,customer personas, diversity and inclusion, visual aspect, summarizing, frameworks,personas, traditional marketing, customer, attributes, diverse,data, retaining, country, sleep, mindfulness,embedded user questions, email, window, allergic to wasps, funny story, stung, Michelin man, ambulances on strike, Netflix, enormous arm, EpiPen, max amount, venom, immune, Marvel character, superpower, anaphylactic shock, throat closing, heart problems, Asian hornets, scary, huge, film, Netflix, Southeast Asia, enormous,growth models, forecasting, DIY, template, budget, Miro board, FigJam, retention, visual tool, levers,lever, scale, paid acquisition, click through rate, conversion rate,pricing, conversion rates, monetize, ad creative, checkout upsells,pricing, mistake, survey, questions, customers,mentors, growth, marketing, product, revenue,chatting, recurring, products, performance marketing, analytics,imposter syndrome, mentoring, expert, mentors.