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🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io
Manage episode 423007233 series 3480664
コンテンツは Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts.
Chapters 📌
[00:00:00] Intro
[00:01:36] Marketing return at fintech events.
[00:05:15] Face-to-face interactions at events.
[00:10:28] Multi-touch marketing strategies.
[00:11:18] Using podcasts for growth hacking.
[00:15:40] Utilizing Podcasts in Marketing.
[00:21:22] B2B influencer-creator strategy emerging.
[00:24:44] Ghostwriting social media strategies.
[00:28:31] Appreciating the Role of Marketing.
[00:30:14] PR strategies for startups.
[00:35:41] AI tool for website analysis.
[00:40:02] Direct marketing and branded merch.
[00:41:06] Unique Merchandise Ideas.
🖇 Follow links 🖇
👉 Irina Chuchkina on Linkedin
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
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See you next week!
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