The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social

IMpulse - The Influencer Marketing Podcast

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more!

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!

Join us as we explore the following topics:

• How to become an influencer without an audience and social presence
• The role of user-generated content in influencer marketing
• Does brand affiliation cloud the influencer's reviews?
• Best practices for companies when drafting influencer contracts
• Why brands need to build an influencer portfolio across macro, micro, and nano-influencers
  

Ashley Cline is a certified specialist in content, email, and search marketing. She is also a customer acquisition specialist. During her tenure in the field, Ashley has held nearly every role in the digital marketing space and is also the Co-Founder of Ice Cream Social, a powerful social invite tool.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
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