Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more!
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. On this episode, we’re taking a walk down memory lane.
As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like:
- Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro
- Oliver Lewis, CEO and Founder of THE FIFTH Group
- Scott Guthrie, Director General of the Influencer Marketing Trade Body
- Colleen Stauffer, Head of Marketing and Communication at Creative Juice
- Jennifer Quigley-Jones, CEO of Digital Voices
- Gregory Curtis, CEO of Arecibo
- Oliver’s hot take: By 2028, a Tiktok influencer will run for president of the United States!?
- Why brands need to partner with influencers who have the interest of their followers at heart
- How influencer marketing is a full-funnel strategy
- The place of paid social in influencer marketing campaigns
- Are we really seeing a decrease in attention spans? Scott disagrees!
- Understanding your objectives and using that data to choose a platform
- Colleen’s take on scaling the influencer middle class
- Jennifer explains why brands need to cast a wider net while defining their ideal customer profile
- Gregory explains the benefits of multicultural marketing
From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices
The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
Check out the three most downloaded episodes:
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