3 • Peter Taunton • Founder & Chairman of Lift Brands (Snap Fitness).

imbue

@petertaunton is one of the most successful entrepreneurs in recent memory in Minnesota. Idea to 1000 open locations in just 5 years. It didn’t come easy though & he had nearly 20 years of trials & errors building another wellness brand before selling it to start his own brand from the ground up. • • • Going back to his roots, Peter reminisces on selling popcorn in small town Minnesota outside of his family’s store & the lessons that hold true when until today. He later went on to be a pro racquetball player, just a few years after starting his career. • • • Peter is one of the most genuine people I have met & is so unbelievably gracious with his time & resources. He has worked incredibly hard for everything he has & isn’t afraid to get his hands dirty, even if that means shoveling snow in the early morning outside his company headquarters. This is one for the books!