Episode 50: "The Power of Listings: Build a Real Estate Business, Not Just a Living"

If You List You Last Podcast

🔊 Episode 50: "The Power of Listings: Build a Real Estate Business, Not Just a Living" 🔊

Description:

Welcome back, fellow listing agents! In Episode 50, Bob Mangold shares powerful, straightforward insights for those ready to level up in real estate. Today’s focus is on why building a listing-focused business is essential to your long-term success, and why relying solely on buyers can keep you from achieving the financial freedom you’re looking for.

Key Topics Covered:

• Living vs. Business:
  • Living: Chasing closings and inconsistent income, typical of working only with buyers.
  • Business: Establishing systems and processes through listings, creating consistent income and more control over your time.
• Top 10 Strategies for Becoming a Dominant Listing Agent:
  • Differentiate Yourself: Establish unique processes to stand out.
  • Know Your Market: Leverage local knowledge and data to convey expertise.
  • Focus on Seller Needs: Address what sellers value most—speed, net profit, and reduced hassle.
  • Create a Unique Selling Proposition: Develop a listing process that solves sellers’ problems and delivers high value.
  • Offer Seller Options: Provide multiple selling solutions, including cash offers and repair programs.
  • Address Commission Objections: Frame commission as compensation that delivers real value through your process.
  • Let the Market Set the Price: Avoid setting a list price; use market demand to drive a higher selling price.
  • Provide Proof of Results: Show real examples of how your process maximizes sales.
  • Build an Open House System: Drive buyer competition through structured, highly effective open house strategies.
  • Maximize Each Listing: Aim for 3-5 transactions per listing with proactive follow-up and lead capture.
• Mindset Shift: Recognize the difference between having a real estate "job" vs. a sustainable real estate "business." A listing-focused approach is essential for a better lifestyle and reliable cash flow.

Takeaways:

• Resources & Training: Check out Bob’s website, bobmangold.com, for courses and insights on implementing a listing-focused strategy.
• Facebook Group: Join the Real Estate Asset Advisor Facebook group to connect and share your thoughts with other agents.

Closing Message:
Think about these strategies, explore the resources, and take the steps necessary to build a real estate business that lasts. Remember—if you list, you last!

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com