549: 5 Tactics to Double Your Email Open Rate

I Love Mortgage Brokering

Contrary to popular opinion, email is not dead. Most people are doing it all wrong. I have personally made most of my money from email. In this episode I will share how you should:

1. Write to one person;
2. Share stories;
3. Don’t write in large paragraphs;
4. Include an image or screenshot;
5. Always include a Call To Action/CTA

Check out the Daily Seinfeld Email video.
Follow Scott on social media!

• For more tactics and tips follow Scott on Instagram
• I Love Mortgage Brokering.
• Find out more about what Scott is doing at BRX Mortgage.

I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

In this episode of the 10-Minute Tactical podcast, I reveal five tactics to revolutionize your email strategy. From dissecting why your emails aren't garnering responses to injecting excitement into your content, I’ll share actionable insights to elevate your email game.

Key talking points from this episode:

• Personalizing your emails by addressing them to one specific individual rather than a group.
• Incorporating storytelling into your emails can capture attention and make your content more memorable.
• Breaking up your content into smaller, digestible chunks to make it easier to read
• Enhancing your email content with images or screenshots to complement your stories and make them more compelling.
• Including a clear and compelling CTA can encourage engagement and drive desired outcomes.
• Utilizing the PS section of your email to add additional information or a secondary call to action