How It's Built is a podcast designed to bring the stories of Southern California business owners, non-profits, and entrepreneurs to the community. In working with these individuals we found their stories to be the most interesting around, but typically get overlooked as the attention is directed towards the biggest brands. Our focus is less around the company, and more on the people behind the company (how they started it, where it's been, where it is, and where it's going). We want to have these stories told to inspire the next generation of business owners, non-profit founders, and entrepreneurs.