050 • Marketing Your Business Outside of Social Media

Hennapreneur

Last week, global outages across the Facebook network left people all over the world without access to our primary social media platform for hours and hours on end. In response, I sent out a question to those hennapreneurs over on our email list and I asked what would happen if it were to stay down.
I sent out the email wanting to know the answer to one very specific question: How would you keep your business going if social media weren't an option?
In response, I got a ton of feedback from the Hennapreneur community with all different types of ideas on how they would continue to market their businesses without social media platforms, and in response to that, I decided that I'd host a little one-on-one private chat via Zoom, of course, so that we could discuss some lessons, some key takeaways of what the outage really should have highlighted for each of us as business owners.
If you weren't there live for the session, I want to let you know that you're not going to find a replay on social, but I am going to treat you to the replay of that private session here on today's podcast and I hope that you enjoy it.
If last week's incidences made you wonder, "Hmm, how would I market my business outside of social?" Well, you're really going to enjoy this episode.

[00:00] Intro
[07:27] The Importance of Your Marketing Methods
[08:30] Some Interesting Answers I Received To A Question I Posed to My Email List
[14:47] Important Things to Keep in Mind
[17:01] The Importance of Knowing Who Your Clients Are
[18:33] Build Your Web Presence
[21:11] Find a Means to Connect with Your Clients
[23:43] E-mail Marketing Sample
[32:19] Making Connections Online
[33:40] Let’s Chat! What's your key takeaway from last week's outages? How are you changing your marketing strategy moving forward?
[34:06] Outro

Join in on the conversation! What's your key takeaway from last week's outages? How are you changing your marketing strategy moving forward?
Let's chat about it inside of the Hennapreneur Community on Facebook!
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