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EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian
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Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands.
Learn more about Martin
· Website
Lessons
· The power of brand purpose
· How to communicate value effectively
· The rationality myth
· Purpose activation and ROI
· The influence of emotion on decision making
· Creating a safe and fun environment in workshops
· Converting non-believers in brand
· How to transform yourself and push through fear
· Confronting difficult conversations
· Branding to breakdown silos
· The ‘aha’ in Martin’s life
Episode website URL:
https://www.healthybrandconsulting.com/podcast/martinzarian-ep27
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