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Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)
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How is content marketing changing in 2024??
What is up with the Meta custom AI characters?
How do you make effective zero-click content?
Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:09) Semrush’s content marketing statistics
(05:39) Thoughts on SEMrush's research-based content
(08:35) Meta's new AI studio for creating avatars
(13:03) Meet our guest, Amanda Natividad from SparkToro
(15:27) How to make content today not suck
(21:24) Biggest mistake content marketers make in 2024
(29:42) Common misconceptions from executives about content-led growth
(34:19) Creating content for people vs. algorithms
To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Amanda: https://www.linkedin.com/in/amandanat
Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release
Produced in partnership with: https://shareyourgenius.com/
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