106. What Is Content Marketing? The Step-by-Step Guide to Creating a Killer B2B Content Strategy

Growth Marketers - Digital Marketing Experts

What is content marketing? Well, if you’re a digital marketing veteran, then chances are that the answer to this question is probably already clear.

But for those of us who may be newer or less familiar with what content marketing really means in practice, let's take it back to basics and dive into everything there is to be known about it.

So content marketing, at its heart, is really a strategic way to connect with your target audience by creating and sharing valuable content. The key word there is being valuable. So think about what topics or subjects your target audience would find interesting and useful.

Now, you don’t have to create new content every day. In fact, that can be pretty overwhelming and time-consuming. But you can certainly reuse and share your content on various platforms. The key is to make sure that the content you’re sharing is high quality and relevant to your target audience.

There are lots of different types of content you can create as part of your content marketing strategy. Some of the most popular include blog posts, ebooks, infographics, case studies, social media posts, and videos.

If you’re looking for a more strategic way to connect with your target audience, give content marketing a try. It may take a bit of effort to get started, but it can be well worth it in the long run.

Tune in for today's episode of the Growth Marketers Podcast for advice from the experts!

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