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How your email list fits into your marketing ecosystem
Manage episode 429492671 series 3500107
コンテンツは Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem.
Key topics covered include understanding your marketing ecosystem, planning for top-of-funnel activities, segmenting your email list, and validating messaging through A/B testing. By the end of the episode, listeners will have actionable strategies to ensure their email lists support their business goals effectively.
Timestamps:
01:08 Understanding marketing ecosystems
02:01 Common mistakes in email marketing
04:23 Balancing your marketing ecosystem
05:23 Top of funnel strategies
07:57 Buyer types and engagement
13:28 Practical tips for email marketing
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