There are So Many Brands of Everything! With Hilary and Amy from Brandsmiths

Grounded Content - content strategy, marketing, and content creation

Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, talk about EVERYTHING. I love this episode, but maybe that’s because we talk about me so much?

“Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are endless”

The interview starts with some basic background about brand, what it is, and especially what it isn’t. But then we start digging deeper. Their show, the Brandsmiths podcast, is different from other branding podcasts. It’s a working session where they, on air give, advice to businesses. About halfway through our podcast interview they turned things around on me and started to give me advice on GroundedContent.

I love the episode because we really dig into why, especially now, we should be thinking about this. And ... they have some great ideas for making a Grounded Content better.

Later in the episode, I tell kind of an origin story about one of the client experiences that started me thinking about where these lines are, and what Amy and Hilary call the ultimate and inevitable paradox of selling. The lines between manipulation and persuasion.

I hope you like this interview as much as I did I would really love it if you let me know your thoughts. Go to madmotion.com/groundedpodcast where you can leave me feedback and suggestions you can also find me at Madmotion on Instagram and on Twitter and even on Clubhouse where a group of us are having some weekly no BS allowed podcast chats on Wednesdays.