It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
コンテンツは Epic Magazine and Vox Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Epic Magazine and Vox Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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From Sock Puppet to Flop: The story of Pets.com
Manage episode 273967115 series 2802421
コンテンツは Epic Magazine and Vox Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Epic Magazine and Vox Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
What many of us remember of the dot-com era of the late 90s and 2000 were the ads, the hype. We saw a DIY sock puppet voiced by actor Michael Ian Black become the mascot for Pets.com and a pop culture celebrity in its own right. But even as the sock puppet found itself at the Oscars and the Macy's Thanksgiving Day parade, the company couldn't reach the same level of success. Why was marketing considered so critical to the success of Pets.com and other dot-com companies, and why didn’t it work?
From Epic Magazine and the Vox Media Podcast Network. Hosted by Julia Furlan.
Enjoyed this episode?
Rate us ⭐⭐⭐⭐⭐and leave a review on Apple Podcasts, then share it with your friends!
Subscribe for free.
Be the first to hear next week's episode by subscribing in your favorite podcast app.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
8 つのエピソード
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Manage episode 273967115 series 2802421
コンテンツは Epic Magazine and Vox Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Epic Magazine and Vox Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
What many of us remember of the dot-com era of the late 90s and 2000 were the ads, the hype. We saw a DIY sock puppet voiced by actor Michael Ian Black become the mascot for Pets.com and a pop culture celebrity in its own right. But even as the sock puppet found itself at the Oscars and the Macy's Thanksgiving Day parade, the company couldn't reach the same level of success. Why was marketing considered so critical to the success of Pets.com and other dot-com companies, and why didn’t it work?
From Epic Magazine and the Vox Media Podcast Network. Hosted by Julia Furlan.
Enjoyed this episode?
Rate us ⭐⭐⭐⭐⭐and leave a review on Apple Podcasts, then share it with your friends!
Subscribe for free.
Be the first to hear next week's episode by subscribing in your favorite podcast app.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
8 つのエピソード
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Go For Brokeに似ているもの
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons. Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr. ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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