It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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コンテンツは Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Arts & Culture: How Member Organizations Can Turn More Members Into Donors
Manage episode 374977627 series 2388146
コンテンツは Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.” These organizations often see support come from three areas: members, donors, and member-donors. - Members pay a monthly or annual fee for a special perk, like free admission to your museum or a discount in your store. - Donors support you because they believe in your mission. They don’t necessarily visit your organization and aren’t interested in benefits. - Member-Donors are both. They likely started as a member and were effectively stewarded to becoming a donor through enriching and engaging experiences. Member-Donors are the goal. And in this episode of the Go Beyond Fundraising podcast, Pursuant’s President Trent Ricker hosts a roundtable discussion with Debbie Merlino, Alicia Lifrak and Nicole Gardell on how your membership organization can compel more members to take the next step and become active donors.
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continue reading
185 つのエピソード
Manage episode 374977627 series 2388146
コンテンツは Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.” These organizations often see support come from three areas: members, donors, and member-donors. - Members pay a monthly or annual fee for a special perk, like free admission to your museum or a discount in your store. - Donors support you because they believe in your mission. They don’t necessarily visit your organization and aren’t interested in benefits. - Member-Donors are both. They likely started as a member and were effectively stewarded to becoming a donor through enriching and engaging experiences. Member-Donors are the goal. And in this episode of the Go Beyond Fundraising podcast, Pursuant’s President Trent Ricker hosts a roundtable discussion with Debbie Merlino, Alicia Lifrak and Nicole Gardell on how your membership organization can compel more members to take the next step and become active donors.
…
continue reading
185 つのエピソード
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