From Farm to Fame

Girl Gang Craft The Podcast

コンテンツは Phoebe Sherman and Phoebe Sherman: Artist + Founder of Girl Gang Craft によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Phoebe Sherman and Phoebe Sherman: Artist + Founder of Girl Gang Craft またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

1+ y ago 46:11

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At first glance, Skyler Mapes seems like she’s been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a captivating and unique story to tell. But the road from farm to fame was anything but a fairytale.

In this conversation with Phoebe Sherman, Skyler shares her harrowing journey as a small business owner who relentlessly made the most out of unimaginable physical and cultural challenges to create a brand with a soul. She shares her strategies for finding market fit in challenging times, obtaining coveted earned media features, and building a brand that does not rely on social media, and exploring one of her true loves (writing) throughout the process.

Quotes:

"This is content and information that I want to only give to people who are going to pay. I can't keep going on 2-hour drives to go try a new restaurant just to give it away online for free. Some people might call that gatekeeping. I call it gas money."

Show Notes

Get Featuered on our Mother's Day Gift Guide

Apply to our GGC Craft Fairs Nation Wide

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