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コンテンツは Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making

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Manage episode 429312267 series 3523176
コンテンツは Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making
Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41
In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoiding overcommunication, the hosts share valuable insights for businesses of all sizes. Join them as they explore the benefits of step-by-step automation and the impact of understanding customer journeys. Tune in for expert advice and practical tips on optimising CRM systems to enhance business success.
[00:00] Proper data for understanding impacts on customers.
[06:44] CRM systems offer rich, automated sales potential.
[08:33] CRM tools have pros and cons.
[12:09] Implement basic automation step by step, patiently.
[16:51] Record customer journeys to avoid unintentional spam.
[18:25] Identify duplications, send correct messages, honour unsubscribed.
[22:28] Try new technology, don't rush, start small.
Primary Topic: Importance of CRM System
- Definition and significance of CRM
- Different tools for CRM management
- Use of Excel spreadsheets or email providers as CRM
- Benefits of managing customer data
- Discussion on the complexity and overwhelm of CRM systems
- Tips for starting with a basic CRM before progressing to more advanced tools
Primary Topic: Automations and Customer Data
- Importance of tracking customer details for upselling and cross-selling
- The value of automation for nurturing leads
- The need for gradually building and refining automation processes
- The impact of over-communication on customers
- The significance of unsubscribes and acknowledging customer preferences
- Understanding customer responses and feedback
Primary Topic: Customer Retention and Managing Communication
- The focus on retaining existing customers
- The problem of sending irrelevant messages to existing customers
- The impact of poor communication on customer relationships
- The significance of mapping the customer journey
- The need to maintain records and measures to avoid over-communication
Primary Topic: Taking Steps with New Technology
- Encouragement to adopt new technology, despite initial apprehension
- Taking gradual steps in implementing new technology
- Avoiding pressure from salespeople to invest in advanced tools
- The availability of expert assistance for implementing new technology
Primary Topic: Conclusion and Call to Action
- Summary of key points discussed
- Encouragement to check and manage existing CRM systems
- Reflection on the value of the discussion and the need for implementation
- Sign-off and invitation to tune in for future episodes
#CRM #CustomerRelationshipManagement #MarketingTips #BusinessSuccess #PodcastEpisode #GiraffesDontEatSteak

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

  continue reading

63 つのエピソード

Artwork
iconシェア
 
Manage episode 429312267 series 3523176
コンテンツは Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making
Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41
In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoiding overcommunication, the hosts share valuable insights for businesses of all sizes. Join them as they explore the benefits of step-by-step automation and the impact of understanding customer journeys. Tune in for expert advice and practical tips on optimising CRM systems to enhance business success.
[00:00] Proper data for understanding impacts on customers.
[06:44] CRM systems offer rich, automated sales potential.
[08:33] CRM tools have pros and cons.
[12:09] Implement basic automation step by step, patiently.
[16:51] Record customer journeys to avoid unintentional spam.
[18:25] Identify duplications, send correct messages, honour unsubscribed.
[22:28] Try new technology, don't rush, start small.
Primary Topic: Importance of CRM System
- Definition and significance of CRM
- Different tools for CRM management
- Use of Excel spreadsheets or email providers as CRM
- Benefits of managing customer data
- Discussion on the complexity and overwhelm of CRM systems
- Tips for starting with a basic CRM before progressing to more advanced tools
Primary Topic: Automations and Customer Data
- Importance of tracking customer details for upselling and cross-selling
- The value of automation for nurturing leads
- The need for gradually building and refining automation processes
- The impact of over-communication on customers
- The significance of unsubscribes and acknowledging customer preferences
- Understanding customer responses and feedback
Primary Topic: Customer Retention and Managing Communication
- The focus on retaining existing customers
- The problem of sending irrelevant messages to existing customers
- The impact of poor communication on customer relationships
- The significance of mapping the customer journey
- The need to maintain records and measures to avoid over-communication
Primary Topic: Taking Steps with New Technology
- Encouragement to adopt new technology, despite initial apprehension
- Taking gradual steps in implementing new technology
- Avoiding pressure from salespeople to invest in advanced tools
- The availability of expert assistance for implementing new technology
Primary Topic: Conclusion and Call to Action
- Summary of key points discussed
- Encouragement to check and manage existing CRM systems
- Reflection on the value of the discussion and the need for implementation
- Sign-off and invitation to tune in for future episodes
#CRM #CustomerRelationshipManagement #MarketingTips #BusinessSuccess #PodcastEpisode #GiraffesDontEatSteak

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

  continue reading

63 つのエピソード

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