))
Ep. 34 - Metrics Matter: Exploring Marketing Measurements, Tools, and Industry Best Practices.
Manage episode 420910978 series 3523176
コンテンツは Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.
Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell.
In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions.
Join them as they explore key metrics, biases in decision-making and the significance of data-driven marketing strategies.
Stay tuned for engaging insights and practical tips to help you navigate the complex world of marketing analytics.
00:00 Tracking business ROI, likes not equal sales.
06:22 Used name tags to identify potential clients.
10:20 Measurement depends on marketing objective, not universal.
13:41 Awareness of expenses and objectives is crucial.
15:01 Website's role in lead generation varies.
20:35Beware personal bias.
21:52 Viewing duration indicates viewer interest and engagement.
25:26 Avoid biased, unnecessary data in tracking processes.
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
63 つのエピソード
シェア
