Episode 109 Who is your ideal student

Get richer teacher with Ola Kowalska

Knowing who your ideal client is makes it easier to create offers and be consistent with your marketing. But how do you find this ideal client?

It’s not only about personality alignment (but yes, you want to work with people who you like). Think about the common struggles and goals that people in your target audience have. Who you enjoy working with and what characteristics they have?Consider their demographics, language level, and even how much they earn. Remember that an ideal student is an existing person who needs your help.

Your marketing and offers should speak directly to your ideal student. Addressing their unique needs and challenges will make your marketing more effective and your offers more relevant.

Tune into the episode to learn more and find out who your ideal client is!

Hey, I’m Ola!

For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives, mainly through getting better at marketing and selling fabulous language group programs and definitely without burnout or selling their souls.

You can learn from me for free:

• you can listen to this weekly podcast!
• you can download my free social media guide for teachers
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

We can work together in 3 different ways at 3 different stages of your business as well:

• if you’re freelancing as a language teacher or coach and want to get better at getting paying clients, check out Rocket Fuel
• if you’re ready to scale beyond 1:1s and want to build a profitable, sustainable and fun business with a group program at its core, then Rocket Accelerator is for you
• or check out my 1:1 package