))
Lulu Cheng Meservey: Go Direct
Manage episode 452441023 series 3619430
コンテンツは Lightspeed Venture Partners によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Lightspeed Venture Partners またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Lulu Cheng Meservey puts founders in control of their narrative using one simple principle: Go Direct. Lulu is the Founder and CEO of Rostra, the go-to communications expert for Silicon Valley founders of places like Ramp, SSI, Scale, Andruil, Suno, and The Free Press.
Lulu joins Lightspeed Partner and Host Michael Mignano on the podcast to talk about her modern communications playbook for founders and why a comms strategy is just as important as a product strategy. Plus, Lulu shares her after action reports on Based Zuck, SpaceX, Tesla, and Waymo.
Episode Chapters:
(00:00) Introduction
(01:29) Why Founder Led Communication Works
(03:47) Challenges and Strategies for Founders
(06:49) Lulu's Career Experience
(08:34) Substack
(12:11) Have a Clear Company Mission
(18:01) The ‘Go Direct’ Manifesto
(23:59) Traditional Media in Communication Strategy
(24:40) Targeted Communication: Persuading Key Decision Makers
(25:54) Effective Use of Press and Media Outlets
(28:30) Lulu’s After Action Report: Tesla's Recent Event
(36:11) Apple's Strategy and Public Perception
(38:46) Waymo's Underrated Progress in Autonomous Vehicles
(40:17) Meta's Positive Feedback Loop and Based Zuck
(43:42) The Importance of Founder-Led Companies
(47:27) Final Thoughts
Stay in touch:
LinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/
Instagram: https://www.instagram.com/lightspeedventurepartners/
Subscribe on your favorite podcast app: generativenow.co
Email: generativenow@lsvp.com
The content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.
56 つのエピソード
シェア
