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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Gavin Beers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gavin Beers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The latest podcast feed searching 'Gavin Beers' on SermonAudio.
Content provided by Gavin Beers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gavin Beers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The latest podcast feed searching 'Gavin Beers' on SermonAudio.
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: The Promise of the Savior Subtitle: Genesis Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Sunday - AM Date: 2/16/2025 Length: 53 min.
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: Blessed Hearers & Doers Subtitle: Luke Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Sunday - PM Date: 2/16/2025 Length: 47 min.
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: Christian Nationalism Subtitle: Understanding the Times Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Midweek Service Date: 2/12/2025 Length: 59 min.
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: Their Last State is Worse Than Their First Subtitle: Luke Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Sunday - PM Date: 2/9/2025 Bible: Luke 11:24-26 Length: 42 min.…
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: Covenant Children Confessing Christ Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Sunday - AM Date: 2/9/2025 Bible: Genesis 17:7 Length: 47 min.
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: Under the Royal Banner Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Midweek Service Date: 2/5/2025 Bible: Psalm 60 Length: 54 min.
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: The Conquering King and His Captives Subtitle: Luke Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Sunday - PM Date: 2/2/2025 Bible: Luke 11:14-23 Length: 41 min.…
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: The Problem of Sin Subtitle: Genesis Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Sunday - AM Date: 2/2/2025 Bible: Genesis 3:1-8 Length: 52 min.
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: Understanding the Times - Introduction & Immigration Subtitle: Understanding the Times Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Midweek Service Date: 1/29/2025 Bible: 1 Chronicles 12:32 Length: 62 min.…
A new MP3 sermon from Cornerstone Presbyterian Church is now available on SermonAudio with the following details: Title: Teach Us To Pray Subtitle: Luke Speaker: Gavin Beers Broadcaster: Cornerstone Presbyterian Church Event: Sunday - PM Date: 1/26/2025 Bible: Luke 11:1-13 Length: 49 min.
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