80. Mastering Book Outlines and Social Media Strategy

Full of Words

In this episode of the Full of Words podcast, Sue and CJ dive into essential strategies for both aspiring authors and social media marketers. Sue discusses the crucial role of a well-developed book outline and how her personalized coaching can help authors navigate writer's block and develop a distinctive voice, rather than relying solely on AI. CJ shifts gears to cover copywriting and social media strategy, emphasizing the importance of understanding your target audience and creating tailored content. She also offers a service to generate a month’s worth of social media posts, addressing common challenges like social media algorithms and effective sales language.

Throughout the episode, Sue and CJ highlight the value of professional collaboration and seeking expert guidance to kickstart your writing and social media efforts.

Ready to elevate your writing or social media game? Tune in now!
Highlights:

• (00:24) Common issue: not knowing where to start with a book or copy.
• (01:33) Importance of creating a book outline as the first step.
• (02:06) Comparing a book outline to the foundation of a house; essential for structure.
• (03:01) Sue’s experience with clients and the benefits of personalized coaching for creating book outlines.
• (04:37) Overcoming writer’s block and brainstorming with Sue’s strategies.
• (07:26) Example of a recent client’s reaction to the brainstorming process and outline creation.
• (08:47) Where to start and end a book.
• (09:10) Limitations of AI in capturing personal voice and storytelling.
• (10:42) AI vs. personal touch in business books and personal stories.
• (11:17) Sue’s offer: 1-hour coaching session for book outlines.
• (12:04) CJ’s parallel with social media copywriting and overcoming blank page syndrome.
• (15:15) Importance of varied content formats for different audience preferences.
• (16:47) Case example of improving a website’s overwhelming detail by tailoring it to user needs.
• (17:53) Targeting the right audience and avoiding defaulting to personal preferences in content creation.
• (19:22) The impact of effective messaging on reaching the right people.
• (21:56) Benefits of brainstorming sessions and getting different perspectives.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:[e-mail]

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: