Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir

Full-Funnel B2B Marketing Show

In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation.
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Key questions we discuss:

• How siloed marketing and sales functions impact pipeline
• How to create cross-functional full-funnel teams FAST without significant changes in the company's structure
• How to adjust the KPIs in the full-funnel team to focus everybody on revenue and pipeline generation
• Where do we see in the marketing org chart functions like website, social media, paid search?
• What’s the right level of reporting out to stakeholders across GTM/revenue teams?
• What are the first steps (or key steps) in transitioning to a cross-functional team model?

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/