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Episode 8 - The Strategic Marketer: From Tactics to Triumphs
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In this episode we are thrilled to welcome Frank Gambino, Senior Marketing Manager at Transflo. Join us as we dive deep into the world of marketing strategies and campaigns, focusing on database management and the significance of quality content.
Key Takeaways:
-Effective Database Management: Learn the importance of maintaining a clean and active database, growing it through segmentation, and leveraging tools to find new customers.
-Quality Over Quantity: Discover why quality content trumps quantity and how to build strong relationships with customers and prospects.
-Email Marketing Best Practices: Get insights into email marketing strategies, including double opt-ins, personalized touches, and the importance of data hygiene.
-Multi-Channel Communication: Explore the most effective communication channels for the freight industry, from LinkedIn to webinars.
-Demand Generation and Analytics: Understand the role of data and analytics in optimizing demand generation outreach and crafting targeted messaging.
-Future of Marketing: Hear about the latest trends in marketing, including AI, personalization, and the evolution of LinkedIn.
Connect with Frank Gambino
Transflo.com
LinkedIn: linkedin.com/in/frank-gambino-767a7512b/
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