The Real Formula For Success

For Impact Podcast with Jared Erni

About The Guest(s): Jared shares a story of Adam, a purpose-driven entrepreneur who owns a landscape lighting company. He had been struggling to grow his business and achieve the time and financial freedom he desired. However, after working with the host and implementing effective marketing strategies, Adam was able to transform his business and remove himself from the day-to-day operations.

Summary: Adam was feeling unfulfilled and trapped in his business. He realized that success is not just about achievement but also about contribution. He wanted to create impact and live life on his own terms. Through working with the host, Adam was able to implement a new offer strategy, build a sales funnel, and focus on smart traffic strategies. Within eight months, his business went from struggling to thriving, with three crews in the field and Adam finally able to take a vacation with his family. The key to his success was having effective marketing in place to fuel growth and attract ideal clients.

Key Takeaways:

1. Success is a combination of achievement and contribution, leading to true fulfillment.
2. Marketing is the fuel for business growth and should not be viewed as a necessary evil.
3. Local business owners often struggle to achieve their goals due to a lack of effective marketing strategies.
4. Investing in marketing can lead to increased leads, sales, and business growth.
5. Cutting through the noise and attracting ideal clients is the challenge for local business owners today.

Quotes:

• "Success is not just achievement. It's a combination of achievement and contribution together."
• "Marketing is the fuel to your business growth."
• "The challenge is not how to start a business. Today the challenge is how do you cut through the noise?"
• "I am so grateful to work with purpose-driven entrepreneurs who have a passion, who want to create impact and are there to serve their communities."
• "When combined in the right orders, in the right time for your business, [marketing principles] will magnify your ability to amplify your impact."