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コンテンツは FMCGGurus and FMCG Gurus によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、FMCGGurus and FMCG Gurus またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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What Next For The Convenience Trend?
Manage episode 184741982 series 1526077
コンテンツは FMCGGurus and FMCG Gurus によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、FMCGGurus and FMCG Gurus またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Convenience is seen as a major trend within the FMCG industry. Yet, many perceptions associated with consumers suffering from time-scarcity are misleading. As such, grocery brands need to explore new opportunities when it comes to the issue of convenience. For more information contact info@fmcggurus.com
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9 つのエピソード
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Manage episode 184741982 series 1526077
コンテンツは FMCGGurus and FMCG Gurus によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、FMCGGurus and FMCG Gurus またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Convenience is seen as a major trend within the FMCG industry. Yet, many perceptions associated with consumers suffering from time-scarcity are misleading. As such, grocery brands need to explore new opportunities when it comes to the issue of convenience. For more information contact info@fmcggurus.com
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9 つのエピソード
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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