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E89: Member Spotlight with Konrad LaPrade and Andy West of INI USA
Manage episode 445406410 series 3493252
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In this Member Spotlight episode, host Rebecca Snyder sits down with Konrad LaPrade, Group Publisher of INI USA, and Andy West, Editor-in-Chief, for an insightful discussion on the unique mission of INI Independent News Media. Konrad and Andy share how their nonprofit-owned, for-profit model allows them to focus on hyperlocal journalism, serving diverse communities across Delaware and Maryland. They explore the challenges and rewards of launching new publications, the impact of community involvement, and the role of local journalism in shaping civic engagement. Tune in to hear how INI is breaking new ground with innovative events, accessible news, and a fresh approach to local advertising.
Listen now to learn more about the power of community-driven news and the future of local journalism!
章
1. Introduction and Overview of INI Independent News Media (00:00:00)
2. Coverage Areas and Business Model (00:03:39)
3. Importance of Hyperlocal Focus and Community Involvement (00:06:41)
4. Translating Hyperlocal into Events and Advertising (00:08:58)
5. Growth of Audience and the Value of Print (00:14:52)
6. Innovative Approach to Advertising and Direct Mail (00:20:15)
7. Curating News and Building Trust in Community Journalism (00:23:58)
8. Future Plans and Expansion (00:29:46)
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