11: The Leadership Plateau and the Marketing Vortex

Finding Our Way

In which we address the how to grow as a design leader when the opportunities thin out, and then take a hard turn and address the culture of marketing and the problems it poses for designers.

Topics: Imbalance of leaders at different levels; don't determine what's interesting for someone else; the pace of career growth; designers who have found their way; discouraging people from desiring to be a leader because doing it right is fucking hard; dual-track leadership models; UX for marketing and product used to be the same; marketing design wants to work more like product design; brand beyond design; service design; marketing, as it's commonly practiced, is bullshit; #notallmarketers; product marketing; data-driven marketing; functions have distinct cultures that cross-functional teams don't address; Jesse's hair.