The Exact Process I Use For Niche Research

Filmmaker Freedom

In the Art of War, Sun Tzu tells us, “victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win."

If your goal is to earn a living from your films, this is wisdom to live by.

I mean, what if you could virtually guarantee your film would be profitable before you ever wrote a word or shot a frame?

What if you knew—with a high degree of certainty—that if you engaged a particular niche, you’d be able to build a sustainable, enjoyable business by producing films for them?

That’d be pretty rad, right?

It’d take so much of the pressure off when it comes to raising money and distributing your films.

With that kind of certainty, you’d be able to focus more of your energy on telling stories you care about.

You’d be able to spend more time doing what you love, and less time worried about whether your efforts would ever pay off.

Once you work through the research strategies in this article, you will have that kind of certainty.

You’ll be able to win the brutal war for audience attention before ever stepping foot on the battlefield.

So let’s get to it.

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Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.

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Thanks for listening, and I'll see you next time!

-Rob Hardy