Federal Tech Podcast: for innovators, entrepreneurs, and CEOs who want to increase reach and improve brand awareness
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Ep. 176 Improving UX for 26,000 Federal Websites
Manage episode 447074276 series 3610832
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According to the MIT Technology Review, the federal government has over 26,000 websites. What good is it if citizens cannot access the information they require?
Today, we have Angela Mercado from RELI Group discuss User Experience (UX) and User Interface (UI) for federal websites.
One of the many impacts of COVID was American citizens were trying to get information from federal websites and were frustrated. As a result, in December of 2021 the White House issued Executive Order 14058, which had an emphasis on improving user experience for federal web sites.
Angela Mercado likes to focus on the phrase “Human Centered Design.” This means to gather as much data from users as one and to seek to optimize their experience.
During the interview she reviews heat maps, surveys, Net Promoter Score, and a myriad of tools to diagnose a faltering website. The goal is to reduce user frustration, have their commercial website experience like a federal website, give the user a seamless experience and to take advantage of automation and Artificial Intelligence to accomplish these tasks.
For example, AI tools can be used to scan federal websites to determine if they follow accessibility standards.
She gives listeners a great overview of the UI/UX work done by the GSA as a proponent of improved user experience for federal websites.
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