#123 From Basement to Empire: Olivia Starling's Journey to E-Commerce Success with Starlette Galleria

Fearless Sellers - The Women of Amazon

Olivia Starling, founder of Starlette Galleria, shares her inspiring journey from turning $300 of inventory into a thriving multi six-figure jewelry empire on the Fearless Sellers, the Women of Amazon podcast. She discusses balancing entrepreneurship with motherhood and leveraging authenticity and influencer partnerships to skyrocket her brand. Olivia's success story, starting with just the last $300 on a credit card, is a testament to perseverance and determination in e-commerce.

Chapters

[00:02:06] Starting a business with $300.

[00:07:08] Selling products through influencers.

[00:09:16] The power of "cha-ching" moments.

[00:14:27] Pinterest advertising strategy.

[00:17:30] Botox anecdotes and humor.

[00:20:47] Overcoming personal challenges in business.

[00:25:30] Challenges with cashflow.

[00:27:17] Business fire negotiation setback.

[00:32:22] Overcoming Business Challenges.

[00:36:12] Cash flow and business growth.

[00:42:45] Juggling multiple roles as a business owner.

[00:43:55] Juggling entrepreneurship and motherhood.

Olivia Starling is a remarkable entrepreneur who has defied the odds and built a thriving jewelry empire from the ground up. Starting with just $300 of inventory, Olivia turned her passion for business into a multi six-figure success story. As the founder of Starlette Galleria, Olivia has shown incredible resilience and determination in balancing the demands of entrepreneurship with the responsibilities of being a young mother.

Throughout her journey, Olivia has exemplified the power of authenticity and the value of building strong relationships with influencers. By leveraging influencer partnerships, Olivia skyrocketed her brand and created a loyal community of customers who resonate with her story and her products.

As a serial entrepreneur with a background in blue-collar values, Olivia brings a unique perspective to the world of e-commerce. Her frugality, work ethic, and dedication to her team set her apart as a leader who truly cares about the success of her business and the well-being of those around her.

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