S3E54 - Will Laurenson: From Startups to CRO Mastery

Experiment Nation: The Podcast

コンテンツは Rommil Santiago's Experiment Nation によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Rommil Santiago's Experiment Nation またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

7M ago 29:21

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Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights into user behavior and a focus on aligning products with customer needs, challenging the common pitfalls of assuming product-market fit based solely on initial traction or advertising success. Chapters: 0:00 - Introduction to Will Laurenson’s CRO Journey 2:30 - Transitioning from startups to founding Customers Who Click 6:15 - Understanding the usability, anxiety, and motivation in CRO 10:45 - Onboarding process and working with clients at Customers Who Click 15:20 - The UAM Method: Usability, Anxiety, and Motivation in CRO Will's podcast: https://customerswhoclick.carrd.co/ Will on LinkedIn: https://www.linkedin.com/in/willlaurenson/

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