Episode 09- How To Create A Robust Full-Funnel Strategy For Scaling FinTech Businesses

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4+ y ago 1:00:39

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Damandeep Singh Soni is a startup growth consultant with an extensive experience of over 20 years in the marketing domain. During his previous stints, he served as the Head of Marketing and Growth at Mobikwik, India Head at LINE messenger and Chief Marketing Officer (APAC) at WeCash – a Chinese fintech unicorn.

In this episode…

We speak to Daman about his experience as a marketing and growth professional and discuss the nitty-gritties of growth marketing, which include:

i. The important aspects of a user journey map in fintech businesses.

ii. How difficult is it to get users to transact online?

iii. How to overcome user engagement and retention challenges faced in the fintech space?

iv. How to combine Tech and Marketing to form a rocketship of growth?

v. What route should today’s marketers take to build a full-funnel approach?

Hear out this episode of EngageCast to sharpen your understanding of various growth strategies backed by extraordinary user experiences.

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