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Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis
Manage episode 412049688 series 3539982
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We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight.
0:54 – Answering an audience question
1:45 – Introducing the guest
3:54 – The difference between a business brand and a personal brand
5:15 – Should a new business focus on the business or personal brand?
7:05 – Myths around branding
8:34 – Getting comfortable sharing your stories online
10:20 – The building blocks of your personal brand
14:33 – How sharing an embarrassing story can lead to opportunity
16:54 – Figuring out what content works for you
20:20 – Next step
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Connect with our guest
Website: https://www.brandstylebloom.com/
Instagram: https://www.instagram.com/brand_style_bloom/?hl=en
LinkedIn: https://www.linkedin.com/in/elizabethdlewis/
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This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod
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Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice
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