Powering Engaging Learning with AI-Driven Video Creation with Vikram Chalana

EdTech Connect

In this episode, we sit down with Vikram Chalana, the co-founder and driving force behind Pictory.AI - an innovative software company leveraging cutting-edge artificial intelligence to empower users to transform their messages into captivating video content.

Vikram shares the inspiration behind starting Pictory.AI, which stemmed from his own experience struggling to create professional-quality videos as a business leader.

He recognized the challenges that many professionals, especially in education, face when it comes to video production, and set out to build a user-friendly platform that democratizes the video creation process through the power of AI.

We explore how Pictory.AI is helping to enable micro-learning and engage students through short, impactful video content.

Vikram discusses the company's evolution, the integration of technologies like GPT-3 and AI voice synthesis, and the strategies they are employing to drive adoption within the higher education sector.

Additionally, Vikram shares insights from his personal entrepreneurial journey, including the lessons he learned while climbing Mount Kilimanjaro with his son, and the influential leaders and companies that have inspired his vision for Pictory.AI.

This conversation offers a fascinating look at the transformative potential of AI-driven content creation tools and their impact on the future of education and learning.

Takeaways

• Pictory uses AI to make video creation easy for business people
• The ideal video length for effective learning is around four to five minutes
• Pictory has evolved over the years, incorporating AI models and adding features like AI voiceovers
• Engagement is key in creating and consuming learning content
• Pictory offers individual user pricing as well as enterprise solutions for universities
• Vikram finds inspiration in the founders of Canva and business leaders like Bill Gates and Satya Nadella

Sound Bites

"Just like building a business, climbing Kilimanjaro was tough"

"The inspiration for Pictory was to make videos easy using AI"

"Pictory is like a Canva for video"

Chapters

00:00: Introduction to Vikram Chalana and Pictory

02:08: The Inspiration for Pictory: Making Video Creation Easy with AI

05:34: Enabling Micro Learning with Short Videos

07:33: Building Analytics Capabilities and Challenges

09:44: Challenges Faced by Pictory

12:00: Ethical Concerns and Adoption of AI in Higher Ed

13:53: Pictory's Model: Individual User Pricing and Enterprise Solutions

Links

• Website: https://pictory.ai/
• LinkedIn: https://www.linkedin.com/in/vikramchalana