It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
コンテンツは Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!
Player FMアプリでオフラインにしPlayer FMう!
Optimizing Ecommerce Ads: Insights from Samir Balwani of QRY
Manage episode 394114714 series 2106234
コンテンツは Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands. Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus. The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that while creating visuals may be straightforward, developing impactful messaging is the real challenge in advertising. Learn how AI is transforming the creative process and why testing significant changes is more effective than tweaking minor details. Plus, get an inside look at how QRY significantly increased Peak Design’s online revenue. This episode is packed with valuable tips and strategies for anyone looking to enhance their ecommerce advertising efforts. Subscribe for more expert insights into the evolving world of ecommerce.
…
continue reading
78 つのエピソード
Manage episode 394114714 series 2106234
コンテンツは Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands. Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus. The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that while creating visuals may be straightforward, developing impactful messaging is the real challenge in advertising. Learn how AI is transforming the creative process and why testing significant changes is more effective than tweaking minor details. Plus, get an inside look at how QRY significantly increased Peak Design’s online revenue. This episode is packed with valuable tips and strategies for anyone looking to enhance their ecommerce advertising efforts. Subscribe for more expert insights into the evolving world of ecommerce.
…
continue reading
78 つのエピソード
Все серии
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。