5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)

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In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience.
Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com.
Topics discussed in this episode:

Why card-not-present fraud is a big problem for online merchants.
How fraudsters use advanced methods like bots and fake identities.
Why merchants must balance fraud prevention with good customer experience.
How Zumigo's solution gives a trust score by checking multiple data points in real time.
Which data sources Zumigo uses for verification, like phone number intelligence.
How Zumigo prevented a costly fraudulent order in a case study.
How Zumigo stops payment processors from flagging good transactions.
Why Zumigo's passwordless login improves security and reduces cart abandonment.
How Zumigo uses AI/ML models and deterministic verification for risk decisions.

Links & Resources
Website: https://zumigo.com/deriskify-for-ecommerce/
Video: http://info.zumigo.com/deriskify2024
Shopify App Store: https://apps.shopify.com/deriskify
LinkedIn: https://www.linkedin.com/in/harishmanepalli/
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