Preferences Centres: Why, What, When, Where & How

Easy Email Marketing with Yael Keon

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!

In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.

You’ll learn:

• How a preferences centre customises the subscriber experience
• Why it’s a crucial alternative to unsubscribing
• The different types of preferences you can offer
• When and where to add preferences links in your emails
• How to create and automate your own DIY preferences centre

The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.

If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.

You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.

PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).

What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.

Learn more at yaelkeon.com/segment

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

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