Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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コンテンツは DTC Newsletter and Podcast and DTC Newsletter によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、DTC Newsletter and Podcast and DTC Newsletter またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde
Manage episode 454639684 series 2899866
コンテンツは DTC Newsletter and Podcast and DTC Newsletter によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、DTC Newsletter and Podcast and DTC Newsletter またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail.
Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire.
Key insights include:
The Retail Advantage: How treating retail as a customer acquisition channel fuels overall growth.
Endcap Success: The design strategy that turned a bold, disruptive retail display into a velocity machine.
Data-Driven Expansion: Using DTC data to validate retail strategies and negotiate with major partners like Walmart.
Seasonal Products: Leveraging special releases to secure off-shelf placement and drive demand.
Omni-Channel Synergy: Why having a presence on every platform—from Walmart to TikTok Shop—ensures long-term viability.
Tune in to learn how to take your DTC brand to the next level by mastering retail expansion.
Timestamps:
00:00 - Introduction to Martin Forde and Dr. Squatch's retail strategy
03:00 - Martin's career journey and joining Dr. Squatch
06:00 - Key factors behind Dr. Squatch's DTC and retail success
10:00 - Retail launch strategy: Walmart and beyond
15:00 - Leveraging end caps and seasonal products for retail success
20:00 - Transitioning to omnichannel and building demand in retail
26:00 - The importance of brand awareness for scaling DTC and retail
30:00 - Advising brands on retail expansion and consumer insights
33:00 - How to approach retailers and build key partnerships
Hashtags:
#RetailStrategy #DirectToConsumer #OmnichannelMarketing #BrandAwareness #DrSquatch #EcommerceTips #RetailExpansion #DTCGrowth #ConsumerInsights #ScalingBrands
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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シェア
Manage episode 454639684 series 2899866
コンテンツは DTC Newsletter and Podcast and DTC Newsletter によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、DTC Newsletter and Podcast and DTC Newsletter またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail.
Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire.
Key insights include:
The Retail Advantage: How treating retail as a customer acquisition channel fuels overall growth.
Endcap Success: The design strategy that turned a bold, disruptive retail display into a velocity machine.
Data-Driven Expansion: Using DTC data to validate retail strategies and negotiate with major partners like Walmart.
Seasonal Products: Leveraging special releases to secure off-shelf placement and drive demand.
Omni-Channel Synergy: Why having a presence on every platform—from Walmart to TikTok Shop—ensures long-term viability.
Tune in to learn how to take your DTC brand to the next level by mastering retail expansion.
Timestamps:
00:00 - Introduction to Martin Forde and Dr. Squatch's retail strategy
03:00 - Martin's career journey and joining Dr. Squatch
06:00 - Key factors behind Dr. Squatch's DTC and retail success
10:00 - Retail launch strategy: Walmart and beyond
15:00 - Leveraging end caps and seasonal products for retail success
20:00 - Transitioning to omnichannel and building demand in retail
26:00 - The importance of brand awareness for scaling DTC and retail
30:00 - Advising brands on retail expansion and consumer insights
33:00 - How to approach retailers and build key partnerships
Hashtags:
#RetailStrategy #DirectToConsumer #OmnichannelMarketing #BrandAwareness #DrSquatch #EcommerceTips #RetailExpansion #DTCGrowth #ConsumerInsights #ScalingBrands
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
