Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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コンテンツは DTC Newsletter and Podcast and DTC Newsletter によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、DTC Newsletter and Podcast and DTC Newsletter またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Bonus: How BrüMate's Hans Harris drives RESILIENT revenue with their app with Sam Barati from Tapcart
Manage episode 420962014 series 2899866
コンテンツは DTC Newsletter and Podcast and DTC Newsletter によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、DTC Newsletter and Podcast and DTC Newsletter またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart.
We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV.
Key Insights:
Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value.
App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement.
Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing.
More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER
Why Listen?
Learn from a Nine-Figure Brand: BrüMate’s experience offers valuable insights for any DTC brand looking to scale.
Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth.
Real-World Success: See how BrüMate’s app strategy translates into tangible business results.
Topics
eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer).
Reach Out:
https://www.linkedin.com/in/sahandbarati/
https://twitter.com/HansHarrisMKTG
Timestamps:
00:00 - Introduction
02:00 - The Rise of Mobile Apps in DTC
05:00 - BruMate’s Mobile App Strategy and Success
08:00 - The Power of Exclusive Content and Promotions
11:00 - Building a Loyal Community: The Role of VIP Groups
14:00 - Driving App Downloads: Strategies and Insights
17:00 - The Impact of Push Notifications and Efficiency
20:00 - Leveraging High AOV Items and Seasonal Campaigns
23:00 - Future Trends in Mobile Apps for DTC Brands
Hashtags:
#DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
542 つのエピソード
シェア
Manage episode 420962014 series 2899866
コンテンツは DTC Newsletter and Podcast and DTC Newsletter によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、DTC Newsletter and Podcast and DTC Newsletter またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart.
We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV.
Key Insights:
Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value.
App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement.
Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing.
More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER
Why Listen?
Learn from a Nine-Figure Brand: BrüMate’s experience offers valuable insights for any DTC brand looking to scale.
Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth.
Real-World Success: See how BrüMate’s app strategy translates into tangible business results.
Topics
eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer).
Reach Out:
https://www.linkedin.com/in/sahandbarati/
https://twitter.com/HansHarrisMKTG
Timestamps:
00:00 - Introduction
02:00 - The Rise of Mobile Apps in DTC
05:00 - BruMate’s Mobile App Strategy and Success
08:00 - The Power of Exclusive Content and Promotions
11:00 - Building a Loyal Community: The Role of VIP Groups
14:00 - Driving App Downloads: Strategies and Insights
17:00 - The Impact of Push Notifications and Efficiency
20:00 - Leveraging High AOV Items and Seasonal Campaigns
23:00 - Future Trends in Mobile Apps for DTC Brands
Hashtags:
#DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
542 つのエピソード
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
