Ep 009 - Facing Disappointing Nos & Cosmoprof 2018 Review

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

After watching a young man's response to a disappointing professional set back I'm reminded how important perspective is in life. I share a hard no I received in my career and what my response was after the initial shock and disappointment. Check out the video from Zakeel Gordon on LinkedIn - here - to see for yourself and prepare to be moved! Next up, I share my review on Cosmprof 2018 in Las Vegas and how beauty brand owners (small and large) can best navigate such a large show with 36,000+ attendees, 1200 booths over 3 days. How to make a plan in advance of attending the show so you get maximum results. How to leverage the education offered at the show. How to get invaluable show hacks from exhibitors at the show that are your current or future competition. And why you can't let your "feelings" get in the way of that dreaded word "networking". There are some good show hack in this one. So get ready for this short but good one. You can always follow me on Instagram and Facebook @mSEEDAnthony or LinkedIn at Anthony Standifer. Questions? Email me at [e-mail].