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85: 20 Years, 20 Questions with the Original Bridal Stylist
Manage episode 445298728 series 3563242
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We are celebrating 20 years of the Stylish Bride today!
Join us as we mark this momentous milestone in today's special episode by looking back on the best moments, untold stories, and the lessons we learned over the past two decades, with Julie answering twenty questions from our listeners and industry friends, one for each of the twenty years.
Inspiration Behind The Stylish Bride
Julie struggled to find her wedding dress in 2001. That challenge planted the seed for her to start The Stylish Bride, as she recognized that brides need non-biased advice and resources.
What The Stylish Bride Means to Julie
Julie feels deeply tied to her work and is proud of how it has shaped her life and career. After 20 years, The Stylish Bride has become a core part of her identity.
Expectations vs. Reality in Business
If JULIE could go back in time, she would change her expectations. She initially believed her idea would lead to instant success, even though she knew businesses generally take years to become profitable.
Changes in the Bridal Industry
The bridal industry evolved since Julie started The Stylish Bride in 2001 when no one even knew what a stylist was. Julie credits shows like The Rachel Zoe Project for bringing the role of a stylist into the mainstream. The rise of social media also dramatically changed how the industry operates.
Lessons Learned the Hard Way
Managing emotions through tough times has been a big lesson for Julie. Over the last 20 years, she has learned to stay even-tempered throughout all the highs and lows of running a business.
Staying Motivated and Inspired
Julie stays motivated by constantly creating new ideas, solving problems, and maintaining long-standing relationships with clients and designers. She loves the excitement and creativity her work requires.
Wedding Day Wisdom
Julie wishes she had designated someone other than her mom to bustle her wedding dress. That was unavailable at the time but has since become standard. Looking back, she sees that as an essential service for brides.
Bridal Trends
Julie loves the elegance of the Watteau train, while she secretly wishes the tiara trend would fade, despite having worn one herself. She was not a fan of the colored belt trend 15 years ago.
Dress Styles That Always Impress
Julie has found that an A-line gown with a long, lean silhouette never fails to make brides feel amazing. It is a timeless favorite as it flatters women of all shapes and sizes.
Handling Bridal Emergencies
One of her most memorable bridal emergencies involved a bridesmaid spilling olive oil on her dress right before the wedding. With persistence and the correct stain wipes, Julie saved the day.
Memorable Moments in the Industry
Julie cherishes the times she gets to travel with teams, creating iconic photos with talented photographers. Those experiences created a sense of camaraderie and many lasting memories.
Proudest Achievement
Her proudest achievement is hiring and mentoring her team, particularly Dee, who has been a vital part of her business. Julie views her role as a mentor as one of the most fulfilling aspects of her career.
A Dress Named in Her Honor
Julie worked with a bride to redesign an Oscar de la Renta dress, transforming it into something the bride loved. The designers loved the new creation so much that they added it to their collection, naming the dress after Julie.
First Feature in Print
Her first magazine feature in Elegant Bride in 2005 was a turning point that made Julie realize that her business could be a sustainable career. The feature was a milestone that solidified her place in the bridal industry.
Legacy in the Bridal Industry
Julie is proud of a service creating a service that did not exist before in the bridal industry. She hopes her legacy will be remembered for her innovative approach, paving the way for others in the field.
Looking to the Future
Her future goals are to continue helping women feel confident and beautiful on their wedding days while also mentoring women aspiring to be entrepreneurs. Though she has many other plans, Julie focuses on uplifting others and inspiring the next generation of women.
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