Campaigns Shift to Digital Execution and OTT with Rena Shapiro a4 Media


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Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about how media buyers are shifting from cable to the OTT space to be able to find hard to reach audiences like cord cutters and those who use ad blockers, who is time shifting, the appeal to voters of using Internet enabled screens to pursue content they are interested in, role of mobile devices as well as big screen televisions, finding audiences beyond Google, Facebook and Twitter, and necessity of working with the right partner to target voters with a persuadable message.


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