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Engagious Podcast: Rick Cesari, the Czar of D2C Storytelling
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If you’ve heard of the brands OxiClean, Sonicare, and GoPro, well then, you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.
In this conversation, Rick and I discuss:
4:03 How success with one product opened many other doors.
7:34 Rick’s five keys to building a successful brand
16:21 The fascinating story of how the languishing Fajita Express became the blockbuster George Foreman Grill
21:35 The power of building a story around your customers
26:50 The importance of testimonials and how to make them authentic
34:14 Making your customer the hero
If you liked this episode, I also recommend that you check out my conversation with Rick Petry where we discuss how he helped brands such as Bowflex, Char-Broil, and many others realize more than a billion dollars in sales.
If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious.
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