Episode 2 - Email Marketing - Interview with Ryan Glanzer

Demand & Ops Unboxed with Travis L. Scott

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3y ago 38:17

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Email marketing is still the undisputed king of digital marketing. You own the audience, you're not renting it on social and it has the highest engagement rates of any channel.
I sat down with my friend, Ryan Glanzer, to talk email marketing. He's the Email Marketing Manager at Consumer Affairs.
Some of the things we covered include:

Email testing
List hygiene
Knowing your audience and building personas around psychographics
Attribution
Common mistakes beginners make
Ryan's 7 D's - 7 skills remarkable email marketers or email teams should have
Framework for hiring a killer email marketer or marketing team
Dynamic email design
Deployment: why it's more than just pressing send
Deliverability
The difference between newsletters and other email marketing
Using email to turn challenging circumstances into positive opportunities

You can connect with Ryan here:

LinkedIn
Twitter (@rcglanzer)

You can connect with me, Travis, here:

LinkedIn
Twitter (@509marketer)

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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#Business #Marketing #Travis L Scott