Demand Gen vs Lead Gen with Chris Roche

Demand & Ops Unboxed with Travis L. Scott

コンテンツは Travis L. Scott によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Travis L. Scott またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

2y ago 50:21

MP3•エピソードのホーム

Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:

The difference between demand gen and lead gen
The compounding effect of demand gen on growth and revenue
The importance of social selling and building a personal brand to good demand gen
Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?

24 つのエピソード

#Business #Marketing #Travis L Scott