Fear Appeals with Dr. Dennis Galletta

Cyber Ways Podcast

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3y ago 27:49

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We humans, like all animals, are wired to respond to fear. When a wildebeest senses a lion's presence, they go on alert and flee. Humans react similarly -- fear brings reaction. In this episode of Cyber Ways, we talk with Dr. Dennis Galletta from the Katz School of Business at the University of Pittsburg about his research into how to leverage users' fear to bring about protective behaviors, such as using antimalware software or backing up data.
Boss, S. R., Galletta, D. F., Lowry, P. B., Moody, G. D., & Polak, P. (2015). What do systems users have to fear? Using fear appeals to engender threats and fear that motivate protective security behaviors. MIS Quarterly, 39(4), 837-864.

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Cyber Ways is brought to you by the Center for Information Assurance, which is housed in the College of Business at Louisiana Tech University. The podcast is made possible through a "Just Business Grant," which is funded by the University's generous donors.
https://business.latech.edu/cyberways/

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